Interaction has evolved from touchscreens to immersive technologies that blend the physical and digital worlds seamlessly. Mixed Reality (MR) is at the forefront of this transformation, offering businesses, marketers, and creative agencies an unprecedented way to engage their audiences. It is the newer technology that pushes boundaries and allows people and their physical environments to be part of action with digital elements.
In this guide, we’ll explore what mixed reality is, how it’s shaping the future of interaction, and how platforms like Flam are enabling brands to leverage this technology for innovative campaigns.
What is Mixed Reality?
Mixed Reality (MR) is a technology that is the combination of both Augmented Reality (AR) and Virtual Reality (VR) elements creating a unique and immersive environment allowing both digital and physical objects to coexist and also interact with each other.
How MR Works: Mixed Reality depends on advanced sensors, cameras and spatial mapping technology to understand and adapt to the user's surroundings. It is capable of detecting surfaces, objects and even users’ motions, enhancing the interaction to feel real.
Read detailed information from Mixed Reality Guide Content post.