Media & Press

Flam and IFFCO use mixed reality to educate farmers on nano urea
Flam has partnered with IFFCO to launch a mixed reality rural awareness campaign, ‘nano urea: the future is now’, across 90 stores in Punjab and Haryana.

Flam illuminates festive season with immersive experiences for Flipkart, Dabur and LG
Flam, the industry leader in Mixed Reality (MR) publishing, elevated festival print ads for brands across industries like FMCG, E-Commerce and Consumer Technology. They collaborated with Flipkart, Dabur and LG to give an immersive edge to their ads that showcased their ‘Alpha & Interactive’ offerings - a 3D-esque experience on print.

Flam powers Kamala Harris’ US Presidential campaign in mixed reality
Flam, a Silicon Valley AI-tech startup, transforms political messaging by enabling Kamala Harris' presidential campaign message through Mixed Reality on Cable TV. This innovative approach engages voters without the need for special hardware, offering cost-effective and rapid updates to visual content.

Flam powers Kamala Harris’ US presidential campaign in Mixed Reality
AI-tech startup Flam’s cutting-edge tech empowers campaign managers, governments, business leaders, and organisations to deliver content across TV, print, digital, and outdoor channels.

Tanishq Partners with Flam to Launch India's First Mixed Reality Print Ad for Tanishq Festival of Diamonds
Tanishq teams up with Flam for their first MR print ad

Flam revolutionizes Flipkart’s Big Billion Days Sale with groundbreaking mixed reality integration
This stellar collaboration not only highlights Flipkart’s commitment to innovation and quality but also highlights Flam as a trailblazer in the Mixed Reality space.

Bandra’s Future in Focus: Flam & MLA Shelar Launch MR Experience
In a revolutionary first that will transform the way local governance is perceived and experienced, Flam — an innovative Mixed Reality (MR) publishing platform has launched in partnership with esteemed Bandra Maharashtra Legislative Assembly (MLA) representative Ashish Shelar to create immersive video content about his community development efforts.

AI / Innovation in Lok Sabha Elections: Flam powers Dr. Shashi Tharoor’s Mass Media Campaign with Mixed Reality
During the recent Kerala elections, Dr. Shashi Tharoor, MP - Trivandrum, unveiled a 'Mixed Reality Postcard' with a message hidden within it for his voters. This was a collaboration with Dr. Tharoor for his ‘Scan Me’ campaign. The postcard came alive with a video message when it was scanned from a phone's native camera.

Aditya Birla Capital partners with Flam for an immersive Olympic support campaign
Flam, a pioneering Mixed-Reality publishing platform, announces its latest MR advertisement with Aditya Birla Capital (ABC). This marks the addition of FinTech as a category on Flam; thus reaching a significant milestone

Flam Releases OOH Mixed Reality Ad With Ajio & Asos
Flam returns with a new initiative for Ajio’s exclusive partnership with British fashion brand, Asos. This marks Flam's second collaboration with Ajio, following Heeramandi-inspired ‘House of Ethnics.’

AJIO and Flam's MR Campaign: A Shopper's Journey into the Opulence of Heeramandi
AJIO strategically embedded QR codes within specially designed Heeramandi invite cards delivered through Swiggy Instamart orders.

Britannia unveils AI-powered camera campaign for NutriChoice with Ranveer Singh
The campaign kick starts with an innovative print campaign, which creates a Mixed Reality-like experience with just a smartphone. The technology is built by Flam, AI-powered mixed reality content platform for marketing.

Mixed reality content platform Flam raises Rs 38 crore in funding
Mixed reality (MR) content publishing platform Flam will use the fresh capital to expand its MR platform footprint into new countries in North America, Europe and the Middle East and North Africa.

Featured in Forbes 30 under 30 - Asia, Consumer Tech (2022)
Founded in May 2021 by the three BITS Pilani graduates, Flam is an augmented reality-based social networking media startup focused on sharing videos made from still photos. Two months after it was established, Flam raised $3.5 million in seed funding led by Silicon Valley Quad and Inventus Capital Partners SV. The startup claims it had 40 million scans on its app in just the first three months.

Flam won Visual 1st Award 2022 at San Francisco
Visual 1st Special Recognition award: Zingcam, for bringing “an element of wonder, whimsy, and delight to how consumers can enjoy viewing their visual memories as photo prints as well as fun videos,” according to Anna Dickson, Visual Lead, Google Image Search at Google.

Anand Chandrasekaran, 9unicorns, Inventus lead $3.5M round in AR social networking app Flam
Flam, an AR based social networking app, has announced it has raised $3.5M in funding.

Sharaf DG ad ‘plays a video’ on KT front page with mixed reality
haraf DG released an ad in Khaleej Times, which offers readers the opportunity to play a video on printed paper. Yes, you read that right.

AI Infra Startup Flam Raises USD 14 Mn Series A from RTP Global
The fresh funds will be used to expand globally, strengthen its Asian presence, scale infrastructure, develop new products, and launch a GenAI-powered enterprise suite for mixed reality (MR) tools.

Building A New Type Of Content For Next Gen Consumers
Series A funding round announced today by San Francisco-based Flam. It has raised $14 million, taking its total funding over the past four years to $22 million